Pro Bono Services

 
 

“We make a living by what we do, but we make a life by what we give," Winston Churchill.  

 

We are giving you the best that we've got.  

One of the most valuable services we offer to the community is our expertise.   We are deeply rooted in the community and have the expertise to help you increase awareness, build credibility, attract new customers and gain the exposure you need to succeed. 

Qualifications for Pro Bono Services are as follows:

  • Non-Profit or Community Organizations that would not otherwise be able to afford professional services, or where the payment of fees for such services would significantly interfere with that organization’s mission.

  • Non-Profit or Community Organizations that serve the interests of low-income individuals.

  • Certain small businesses that cannot otherwise afford professional services and seek to fulfill a commercial need in an economically-challenged neighborhood, or serve low income customers.

We take on two Pro Bono public relations campaigns per year. 

If you, or an organization you are involved with is in need of and qualify for our Pro Bono services please complete the application below.  You will be contacted with 3-5 business days with a response. A completed application is not a guaranteed acceptance.  

  • Event Press Kit

    A press kit that includes: Organization mission and vision statement, historical information about the Organization, description & purpose of event, logistical information about event, logos and visual assets, and contact information for the appropriate staff member at the Organization.

    Requirements: Organization must provide background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, event details and visual/digital assets.

    Turnaround time: 2-4 Weeks

  • Event Public Relations Plan

    An event publicity plan for promoting an upcoming event, and/or securing coverage of the event itself.
    - A press release about the event to send out to media contacts
    - A list of key media contacts to reach out to about the event, and/or invite to the event

    Requirements: Organization should provide elevant information or documentation about the event and the Organization, to include the Organization's mission statement and any available key messaging that should be used in the event publicity campaign

    Turnaround time: 2-4 Weeks

  • Instagram Set Up & Strategy

    Instagram Set Up and Social Media Strategy for using Instagram to engage your audience, tailored to Organization’s goals and target audience.

    Requirements: Instagram account, organization photos and video assets.

    Turnaround time: 4-6 Weeks

  • Press Kit

    A press kit for the Organization (in print and electronic formats) that includes: mission and vision statement, historical information about the Organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia, any relevant press releases, and contact information for the appropriate staff member at the Organization
    Press release template for organization use

    Requirements: Organization must provide background information, such as mission and vision statement, historical information about the Organization, bios of staff, fact sheets, relevant or recent press release (if any), and any visual assets.

    Turnaround time: 2-4 Weeks

  • Press Release

    1 page press release that can be distributed to news outlets

    Requirements: Organization must provide mission statements, and program descriptions to incorporate into press release

  • Public Relations Consult

    A one hour phone call to provide strategic public relations advice for your organization and answer questions regarding Public Relations.

    Turnaround time: 2-3 Weeks

  • Public Relations Strategy

    A Public Relations strategy rooted in the Organization's public relations goals
    - Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
    A press list created based on Organization's target media outlets

    Recommendations on the best tactics to build relationships with Organization's target media outlets

    Requirements: Organization must detail current PR activities and strategies, and share any existing PR materials. Organization must detail existing goals and key messaging. Organization must have an up to date website and at least one active social media outlet with engagement.

    Time Investment: Varies

  • Social Media Consult

    A one hour phone call to provide strategic social media advice for your organization and answer questions or provide feedback regarding Social Media.

  • Social Media Plan

    A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success.
    Expert consultation on messaging, scheduling and frequency

    Requirements: Organization must have existing social media channel.

    Turnaround time 2-4 weeks

  • Social Media Set Up

    Setup of professional social media profile(s) consistent with the Organization’s brand messaging in platforms like Facebook, Twitter, Linkedin, Instagram, etc.

    Training for the Organization’s staff on how to manage social media account(s)
    Expert consultation on messaging, scheduling and frequency


    Requirements: Organization must have existing social media channel, existing website, marketing messages for branding purposes, branding materials, logo and/or key images

    Turnaround time 4-6 weeks